From Soapbox to Soundbite: Party Political Campaigning in Britain Since 1945 (Paperback)

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Description


Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.


Product Details
ISBN: 9780333619452
ISBN-10: 0333619455
Publisher: Palgrave MacMillan
Publication Date: January 14th, 1997
Pages: 315
Language: English